Until end of 2012 I supported the Peter Schmidt Group advisory and creative during a pitch and the implementation of the ZDF's strategic brand and design supervision. Amongst others, Peter Schmidt Group's tasks were the precision of the ZDF broadcast station group's design profile. The communicative procedures in the area of Onair, Offline, Online, Space as well as the digitalization based change in television viewing behavior were proved. In collaboration with Peter Schmidt Group: Creative Director Siri Poarangan, Client Service Director Jawad Zein. Achievement: Strategic Brand and Design Delevopment.